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Too Good
To Go

PROJECT SCOPE

To explore the internal collaborations of the global food warriors at Too Good To Go. The goal of this exploration was to identify an area of white space where improvement may be possible. 

TEAM SIZE

2 People

SKILLS

User Research, 

Team Building,

Data Analysis

DURATION

2 Weeks

Organizational Overview

Mission: To inspire and empower everyone to fight food waste together

Industry: Tech Innovation, Food & Beverage. Social Good

Key Initiatives: Provide surprise bags full of food that would otherwise be wasted, reduce global carbon footprint, demystify food labels, increase food waste awareness, fight to improve sustainable food policies.

17

 

Countries

46.7 M

GTGT 

Users

120,792

 

Partners

98 M

 

Meals 

Saved

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STAKEHOLDER MAP

To better understand Too Good To Go, I built a stakeholder map to understand the importance and relevance of all involved

Research

JOBS TO BE DONE

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This exercise helped me to map out the impact of the process on each of the stakeholder categories. 

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EXTERNAL COLLABORATION

Analysis

After many user interviews and secondary research, I was able to simplify how Too Good To Go communicates and collaborates with its external partnerships

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HOW CAN TOO GOOD TO GO IMPROVE?

How Too Good To Go is currently fighting food insecurity

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More food ends up in a stomach rather than a bin

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Currently have donation partnerships with localized food banks

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TGTG offers affordable meal and grocery options

Recommendation
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Ways to improve

Step 1

Give users an option to directly donate a bag

Step 2

Partner with volunteers to deliver bags

Step 3

Establish designated zones for those in need to gain a sense of security 

Step 4

Advertise drop off locations through local food banks and shelters

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